It all started...

Back in 2013, our founder Henrik was interested in seeing if he could find a tasty beer with less alcohol, like the good old light beer. Much to his surprise, the few offerings on the market were created according to the lowest common denominator, i.e. uninteresting taste, poor craftsmanship, poor, cheap ingredients and lousy water. This gave him the idea of founding one of the world's first breweries to exclusively create quality beer with little or no alcohol.

But why NOLO beer?

The idea was - from the beginning - to give the consumer a great sensory experience that enables them to be the best version of themselves. The guiding principle was then - and still is - "Conscious Cut" where the great taste experience intersects with the ability to be at your best.

"We want to inspire people to reduce their consumption of alcohol without taking away the fun and enjoyment"

- Teedawn purpose

Teedawn is for people who also want to get something good out of the day tomorrow.

Teedawn creates tasty specialty beers that set you free like a bird. Teedawn is a synonym for presence, attention, conversation, care, love and, of course, tasty gourmet beer with less or no alcohol.

About being present

You are like you are, until alcohol get´s in your blood. Unfortunately, alcohol tends to highlight our most siginficant traits. With a Teedawn in the glass, you won't lose your grip, but instead show off your best sides. For common joy. Cheers. Or to put it another way: Less alcohol, more taste. "Mindful drinking" is a tribute to real presence and the good conversation.